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Introduction: Word-of-mouth marketing (WOMM), which depends on people spreading the word about a good or service, is an effective and natural kind of advertising. To increase its impact, this type of marketing has become more and more popular in the digital age by utilizing social networks and online platforms. Trust and Credibility: WOMM's capacity to foster trust and credibility is one of its main advantages. Recommendations from peers, family, or friends are typically more trusted by consumers than conventional advertising. Good word-of-mouth has the power to build trust in a brand and improve its reputation. Cost-Effectiveness: When weighed against traditional advertising channels, WOMM is a more economical approach. Rather than spending a lot of money on sponsored advertising, companies can concentrate on providing outstanding goods or services that compel clients to spread the word about their favourable experiences. Increased Reach: Word-of-mouth has the potential

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